The V Motion Project


The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.

v.co.nz/#the-motion-project

We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.

assemblyltd.com/

Check out the tech behind the project here:

custom-logic.com/blog/v-motion-project-the-instrument/

Developers

Jeff Nusz

Paul Sanderson – fugitive.co.nz

Music

Joel Little

Ableton

James Hayday

Dancer

Josh Cesan

Agency

Colenso BBDO

Creative Chairman: Nick Worthington

Creative Director: Aaron Turk

Art Director: Jae Morrison

Art Director: Lachlan Palmer-Hubbard

Copywriter: Graeme Clark

Group Account Director: Tim Ellis

Account Director: Samantha Parsons

Senior Account Manager: Stefanie Robertson

Account Executive: Eileen Cosgrove-Moloney

Planner: Andy Mcleish

Client

Frucor Beverage LTD

Marketing Manager: Luke Rive

Senior Brand Manager: Cormac Van Den Hoofdakker

Production:

DOP: Renaud Maire

Camera: Clint Rarm, Dan Max

Post Production:

Editor: Tim Mauger

Colourist: Pete Ritchie

vía The V Motion Project on Vimeo.

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